Sound that moves with the story

Immersive.

For attractions, immersive theater and live experiences, VIP is a new instrument: sound placed anywhere in the space, moving through it, and reaching each guest exactly where they are.

Guests walking through an immersive exhibit, with fields of sound glowing in the ceiling above them
Sound placed anywhere

Put the sound where the story is.

A voice just behind a guest’s shoulder. A whisper from a dark corner. Thunder rolling overhead. With sources built into seats, floors, walls, ceilings and scenery, designers can place each sound at the spot the story calls for, and our proprietary algorithms and processing keep it anchored there for every guest in the room.

An arena audience with waves of sound passing across the seats
Sound that moves

Footsteps that cross the room.

A creature circling the audience. A train passing from one side of the house to the other. A character walking past your seat. VIP is designed to carry sound smoothly through the space, seat by seat, so guests follow it with their ears the way they follow action with their eyes.

Concert seating with beams of sound reaching each guest from the stage
In step with the show

Sound that lands on the same frame.

VIP is designed to work alongside the show control, video, lighting and effects that already run your experience, so every cue lands with the picture and the action.

Where it goes

Made for experiences people step into.

Anywhere the audience is part of the story, sound with a true point of origin makes the world feel real.

Attractions & dark rides

Narration and effects that come from the scene guests are looking at, ride vehicle by ride vehicle.

Immersive theater

Performers and sound that move through the audience instead of staying on a stage.

Hologram & avatar concerts

A voice that comes from the performer on stage, so the illusion holds for every seat.

Museums & planetariums

Stories told at each exhibit and under the dome, without headphones or sound bleeding between galleries.

Themed dining

A show at the table, with each party in its own world and conversation still easy.

Simulators & location-based VR

Sound in the seat and the space, matched to what guests see and feel.

For creators

Built with the people who build the experience.

We work with show designers, sound designers, architects and integrators from the earliest concept, so VIP becomes part of the creative toolkit rather than something added at the end.

  • Hidden in the worldSources disappear into seats, floors, walls and scenery. Nothing breaks the illusion.
  • Start with your contentWe work with your sound team to bring new and existing content into VIP.
  • Hear it before you buildTry your ideas on our demo rig, at your studio or at a demonstration.
Guests inside a glass observation capsule at sunset, with fields of sound around the seating